Manager Steven Siebert Turns Passion Into Fashion With Uomo Sport

UOMO SPORT - Publicity - P 2016
Courtesy of UOMO SPORT

Look good on (and off) the courts just in time for Indian Wells' BNP Paribas Open.

Managers typically spend 24/7 handling client business, but Lighthouse Entertainment founder Steven Siebert, who reps a long list of talent including Angela Bassett, found time to squeeze in his own passion project and get it off the ground.

The lifelong tennis player (playing since the age of 6) found himself disgruntled with the state of men’s tennis threads so much that he has now become a sports fashion entrepreneur with the launch of Uomo Sport, an Italian-made, Siebert-designed line of luxury tennis apparel.

He’ll celebrate with a launch party (featuring all Italian touches courtesy of Ferrari, Vespa and Peroni) on March 3 at Leica Gallery in West Hollywood, and breath a sigh of relief.

Read More Eddie Redmayne's Next Gig: Watch Ambassador

“All we see today in tennis apparel is the mass produced clothing that are made in sweatshops, I wanted something better,” explains Siebert, who still plays up to four times per week in a family of tennis players that includes wife Leslie, a partner at the Gersh Agency, and two sons, Jack and Henry. “Sadly there is nothing in the market place where fashion meets performance and performance meets fashion.”

Enter Uomo Sport.

Siebert says he sourced “the finest artisans in the world” and “the best factory in Italy” to develop the high-tech and sweat-resistant line in a “fair and responsible” way.

Read More Burberry Says Hello to Adele's Upcoming Tour

But don’t forget the fashion.

Siebert is hoping men will wear his Uomo gear from the “gym to the country club to lunch, looking and feeling fresh and stylish.” As for how he manages his schedule and makes time for everything, Siebert confesses that “this is something I’ve always wanted to do. My passions are family, entertainment and tennis.”

POWER COUPLE: Steven and Leslie Siebert attend the Gersh Emmy nominees celebration in Beverly Hills on Sept. 18, 2015. (Photo by Tibrina Hobson/Getty Images)