Mansfield named CEO of RDF Media USA

Had worked for RDF in the U.K. for the past seven years

Veteran British TV executive Grant Mansfield has been named CEO of RDF Media USA.

He replaces Chris Coelen, who exited in December after four years.

Mansfield, who has been with RDF in the U.K. for the past seven years, will move to Los Angeles, working out of RDF USA's main stateside office. He starts this month.

In addition to his new responsibilities at RDF USA, Mansfield will continue as RDF's group director of factual, entertainment and comedy -- a post to which he was recently promoted -- working with U.K. broadcasters.

"Grant brings an immense amount of experience to our U.S. business at a very important time," RDF Media Group CEO David Frank said. "The U.S. remains a top priority for us as a group, and I believe this appointment will help us build on the considerable successes we've had in the world's most valuable TV market."

There have been indications that RDF would look to replace American Coelen with a British executive who has closer cultural and business ties to the parent company and the U.K. creative community.

Indeed, "Mansfield's presence in the U.S. is designed to lead to even greater collaboration between RDF's creative teams in the U.K. and the U.S.," the company said Monday in announcing his appointment.

Mansfield joined RDF as managing director of RDF TV in 2002 from Granada, where he oversaw such hit shows as "Coronation Street," "Cold Feet" and "I'm a Celebrity ... Get Me Out of Here!" as director of programs.

His resume also includes stints at U.K. broadcasters ITV and BBC; he spent 18 years working on documentaries and features at the latter.

Mansfield's appointment follows the hire last month of leading ITV entertainment executive Natalka Znak, who was tapped as RDF USA's executive vp and head of development.

RDF USA's series credits include ABC's veteran "Wife Swap," Fox's "Secret Millionaire" and "Don't Forget the Lyrics," ABC's "Find My Family," Oxygen's "Addicted to Beauty," TLC's upcoming "One Big Happy Family" and Syfy's "Being Human," the company's first scripted series.
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