Marc by Marc Jacobs Is Shutting Down

Marc by Marc Jacobs NYFW Fall 2015 - H 2015
AP Images

MBMJ will be folded into the Marc Jacobs line.

It's true: Marc by Marc Jacobs will be discontinued and folded into the main Marc Jacobs collection. Marc Jacobs himself confirmed the news to WWD, explaining that the combination of the two would provide every customer with a more thorough shopping experience.

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"We believed that fashion could exist at lots of different prices. It could be flip-flops for $30, a well-priced T-shirt; there could be an honesty and integrity in different types of clothes. It wasn’t supposed to be a second line or the poor-relative-of," Jacobs told the paper. "I love that mix of things, that high and low, that rich and poor, all of those contrasts, the everyday and the extraordinary."

The decision comes in hopes of growing the business, as the company prepares for a possible IPO later this year.

Read more NYFW: Marc Jacobs Closes Season With Sofia Coppola, Anthony Kiedis in Tow

Another major change? Robert Duffy, Jacobs's longtime business partner, has stepped back from the day-to-day operations at the fashion house. Sebastian Suhl, who was appointed CEO in July, will provide direction for the brand while Duffy will remain on the board of Marc Jacobs.

While MBMJ creative director Katie Hillier is "highly regarded within the company and is expected to stay on with a significant role," according to WWD, design director Luella Bartley's future in the company remains unclear.