Marc Jacobs Names Lipstick After Princess Charlotte

Princess Charlotte - H 2015
Associated Press

Yes, the baby.

Typically when beauty brands name formulas after famous people, it’s because the shade is evocative of said celebrity’s personality or a hue they actually wear often. See NARS’ Audacious Lipsticks, for example, which include Liv, Rita, Raquel and Grace, or Gwyneth Paltrow’s new Juice Beauty shades called Reese, Chelsea and Cameron.

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But Marc Jacobs took a slightly different approach when naming his latest Marc Jacobs Beauty Le Marc lip creme lipstick. He chose a namesake who’s a bit too young to actually wear makeup. His muse? A baby. Not just any baby: a royal baby. Specifically, Princess Charlotte.


A photo posted by Marc Jacobs Beauty (@marcbeauty) on

Jacobs skipped right over mom Kate Middleton, the Duchess of Cambridge, and made his newest shade a tribute to Kensington Palace’s tiny tot. He must already see great potential. The shade named Charlotte — a high-pigment pink — debuted exclusively at Harrods in London on Friday. How quickly do you think it will sell out?