How to Recreate Marc Jacobs Models' Crimped Hair for Real Life

Marc Jacobs Resort 2017

Says hairstylist Aviva Perea of modernizing the '80s hairdo, which was spotted during Jacobs' Resort presentation: "Run some oil through the hair. It has to be shiny or it will look fried."

The eighties were a clear inspiration for Marc Jacobs when it came to his latest Resort 2017 collection, which he debuted last week. Not only the fantastical clothes but the dramatic hair and makeup screamed retro. Says Aviva Perea, hairstylist to Brittany Snow and Zoey Deutch, "I loved the hair at the show! It was playful and I loved the mixture of textures. It was definitely inspired by punk kids in the '80s."

John Ruggiero seconded that: "I was so excited to see the hair! My first thoughts when I saw it was an '80s throwback to Cyndi Lauper and Madonna." But while the mane master who works with Chrissy Teigen and Olivia Holt was a fan of the look, he's not confident of its ability to transition to 2016. "I love when women take chances with their look. But do I think many will take the time to create this look? No."


A photo posted by Aviva Perea (@hairbyaviva) on

That said, he could see Beyonce or Lady Gaga trying it. "Crimping in the '80s and '90s was more hard and crispy looking. Now it’s more soft, which can be done with setting the look instead of frying it with an iron," he tells Pret-a-Reporter. Perea, however, says the effect can be modernized by pairing it with a sleek and sophisticated outfit. "I think it balances the look. Also, try putting your hair up. It’s nice when it’s off the face."

She actually recently crimped Bella Thorne's hair for a red carpet premiere, she says, then created four ponytails that "kind of alluded to a mohawk." The difference between crimping now and then is partly a difference in quality of irons. "Back in the '80s they weren’t heat-protected plates so you could literally fry your hair if you weren’t careful." Now, irons are safer and also come in varied sizes.

When she's throwing it back to the '80s, Perea keeps it feeling contemporary by making sure the bottom of the locks are crimped as well. "If they’re left straight it looks like spirit ends." Additionally, she says, "I leave an inch out at the root so it doesn’t look like your hair grew out of your head zigzagged." The last must-do for modern-day: "At the end I run some oil through the hair. It has to be shiny or it will look fried."