Marc Weinstock to Head Domestic Film Marketing at Fox

Marc Weinstock Headshot - P 2013
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Marc Weinstock Headshot - P 2013

UPDATED: The veteran studio executive -- ousted late last year from Sony -- will report to Paul Hanneman and Tomas Jegeus.

Former Sony executive Marc Weinstock has been named president of domestic theatrical marketing at 20th Century Fox, effective Jan. 13.

Weinstock's hire marks the first major move by newly installed co-presidents of worldwide marketing and distribution Paul Hanneman and Tomas Jegeus, to whom Weinstock will report. At Sony, Weinstock had served as head of worldwide marketing.

“We are thrilled to welcome Marc to Fox to head up our domestic marketing operation. He has proven time and again that he has tremendous strategic vision and creative flair; and as we form a truly global marketing and distribution operation, we know that he will lead and inspire our talented domestic marketing team, while working hand in hand with their international colleagues as we release our most varied and commercial slates ever in 2014 and beyond," Jegeus and Hanneman said.

Hanneman and Jegeus, who previously served as co-presidents of Fox International, have been eager to find a domestic chief after the departures last fall of Tony Sella and Oren Aviv, who had sole purview over domestic marketing. Once Hanneman and Jegeus' dominion was expanded, both executives exited.

Sony was also undergoing substantial change. Weinstock was among a string of top executives exiting the studio in late 2013 after being blamed, at least in part, for a tumultuous year, including box office bombs White House Down and After Earth. Considered a whiz kid for much of his tenure at Sony, Weinstock was named to the top post in 2009, overseeing the release of a string of hits, including The Amazing Spider-Man, Grown Ups, Hotel Transylvania, 21 Jump Street, Men in Black 3 and the James Bond film Skyfall. All told, he oversaw the openings of 30 number one films.

Weinstock joined Sony in 2000 from Fox Searchlight Pictures, where he began his film career. In 2006, he was tapped to run marketing at Sony's genre label Screen Gems.

?“I‘m very excited to return to the lot where my film career began,” said Weinstock.  “It’s a thrilling time to be at Fox as the studio builds the industry’s premier global marketing and distribution organization.  I look forward to working with my new colleagues on what looks to be a fantastic slate of films for the coming years.”

Weinstock will hit the ground running, including working closely with Jeffrey Katzenberg's DreamWorks Animation. Fox distributes and markets all DWA titles, including Mr. Peabody & Sherman, which opens March 7. Fox Animation's Rio 2 follows on April 11, while Bryan Singer's X-Men: Days of Future Past opens May 23. Other high-profile Fox titles this year include Dawn of the Planet of the Apes (July 11), Ben Affleck starrer Gone Girl (Sept. 19) and Ridley Scott's Exodus (Dec. 12).