Maria Hale to Head Up Corus Entertainment's TV Division

Canadian broadcaster draws on Hale's cross-platform expertise to replace Joanna Webb.

TORONTO -- Looking to become a more digital-facing business, Canadian broadcaster Corus Entertainment has hired veteran digital media veteran Maria Hale as its new head of TV programming and production.

Hale, who most recently developed cross-platform content for GameTV, will oversee content production, acquisitions and distribution for Corus TV properties, including premium pay services Movie Central and HBO Canada, the newly-launched OWN: Oprah Winfrey Network Canada and assorted female- and kids-skewing cable channels.

She replaces veteran Canadian TV programmer Joanna Webb, who late last year bolted to top-rated broadcaster CTV just as it was being taken over by phone giant BCE Inc.

Hale, as vp of television and head of programming and production at Corus, will report to Doug Murphy, executive vp and president of television at Corus Entertainment.

Her earlier executive stints include vp of content at Telus Corp., the western Canadian phone giant, vp of content business development former broadcaster Chum Ltd., and  vp of Toronto TV station Citytv.