Maria Valenzuela upped to vp sales at SPTI

To build company's profile in growing Spanish TV market

LONDON -- Hoping to build its profile in the growing Spanish television market, Sony Pictures Television International said it has promoted Madrid-based distribution executive Maria Valenzuela to vp sales in the region.

In the new post, Valenzuela has responsibility for sales across traditional TV and the emerging online and mobile TV business, it was announced Wednesday by SPTI executive vp distribution Stuart Baxter.

Valenzuela, who has been with the company since 2003, previously held positions at Germany’s Beta Film, where she had responsibility for distribution in Asia.

Baxter said the promotion reflects the needs of the fast-moving Spanish broadcasting industry.

"Given the size and importance of the market, we remain focused on developing closer relationships with all the key players locally in order to build our business further in Spain," he said.