Marilyn Monroe, Elvis Presley, Muhammad Ali Brand Group Inks Deal With OBB Pictures (Exclusive)

Muhammad Ali, Marilyn and Elvis- Authentic Brands Group -Split - H 2016
Courtesy of Authentic Brands Group

OBB and Authentic Brands Group will work together to create TV, film and digital content based on the Hollywood icons.

OBB Pictures, the production company behind Tinder’s first original series and the feature doc One in a Billion, has inked a deal with Authentic Brands Group, LLC, the owner of a global portfolio of fashion, sports, celebrity and entertainment brands.

Marilyn Monroe, Elvis Presley, Muhammad Ali and Shaquille O’Neal are among the Authentic Brands Group brands, which opens the door for OBB to develop film, TV and digital content, both scripted and unscripted, based on these brands.

The plan is for the content to target millennial audiences, introducing this younger generation to these iconic entertainers and artists.

"ABG owns and manages some of the most iconic and influential brands and celebrities,” said Michael D. Ratner, founder/CEO of OBB. “This partnership provides a vehicle through which we can introduce a broader audience to these icons via unique and engaging content. All of us at OBB grew up following these larger-than-life figures. We are thrilled to tap into their respective histories to bring new stories to existing fans and a younger generation.”

OBB's focus is on millennial-driven comedy, drama, sports, documentary and music-related content. The company has a partnership with Madalay Sports Media, and this month its ESPN 30 for 30 short film Gonzo @ the Derby premiered at the Tribeca Film Festival. OBB also produced several episodes for Vice Sports’ Ride Along series with Mandalay Sports Media, and recently completed production on Tinder’s first original series as well as the feature-length documentary One in a Billion, which chronicles Satnam Singh’s journey to becoming the first-ever India-born basketball player drafted to the NBA