Mark McGrath's Death Hoax Part of Promo for Adult Swim's 'Hot Package'

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The former Sugar Ray bandmember's faked death was a marketing scheme for his new show.

Mark McGrath, a former Sugar Ray bandmember and Extra host, was jokingly reported as dead on Thursday morning as part of a marketing scheme for his new Adult Swim comedy, Hot Package.

On Thursday, The Huffington Post reported that creative consulting company Prismatics sent out a press release stating that McGrath's death by a masked gunman was part of a promo.

Musician Mark McGrath has died at the age of 46. McGrath was on set filming the second season of entertainment show Hot Package, when he was confronted by a masked gunman and shot several times. The former Sugar Ray frontman died in the arms of his co-host Derrick Beckles on the Hollywood set of the show.

In honor of Mr. McGrath's legacy, his team is asking in liu [sic] of flowers, fans post a Sugar Ray Selfie, holding a packet of sugar over their heart. #RIPMARKMCGRATH

McGrath took to Twitter to share in the shock of his death: "I knew nothing about it and found out the same time you did...sorry about any confusion."

Prismatics released a follow-up statement after an online audience expressed shock and disbelief.

Tomorrow night on the Season 2 Premiere of Hot Package, Mark McGrath is killed by a masked gunman and dies in the arms of his co-host Derrick Beckles.
It's important to note that Mark McGrath is alive and well in real life.
The Season 2 premiere of Hot Package airs tomorrow at 12:30 AM on Adult Swim.

An Adult Swim representative told Huff Post that the network was not associated with the release.

This press release did not come from Adult Swim and is not part of any network PR or marketing campaign for the show Hot Package.