Mark Zuckerberg tops Vanity Fair power list

New Establishment list also contains Hollywood moguls

Facebook founder Mark Zuckerberg (who turned down an opportunity to compete on "Dancing With the Stars," as The Hollywood Reporter exclusively revealed Wednesday), Apple's Steve Jobs and the Google leadership took the top three positions in Vanity Fair's 16th annual New Establishment list of the 100 most influential people of the Information Age.

Among major media, entertainment and tech moguls, News Corp. chairman and CEO Rupert Murdoch ranks fourth, the Twitter team came in ninth and Liberty Media boss John Malone ranks 10th, closely followed in the 12th spot by the Disney/Pixar gurus led by Disney chief creative officer John Lasseter. "Pixar's unmatched winning streak continues," Vanity Fair argued.

Time Warner chairman and CEO Jeff Bewkes reaches the 13th spot on the list, followed at 14 by Walt Disney CEO Robert Iger, Johnny Depp at 20 and other media and entertainment figures, including Comcast COO Steve Burke who will oversee the planned NBC Universal combination.

"Many of the moguls on Vanity Fair's annual list of the 100 most influential have rebounded from a disastrous 2009, but the hoodie-and mock-turtleneck-wearing top two never even slowed down," the magazine summarized. It said Zuckerberg is its new "Ceasar" given that Facebook has been "stunningly successful" at growing users.

Last year's number 1 was Goldman Sachs boss Lloyd Blankfein.