Marketers unite for trade group


Several key entertainment marketing agencies have formed the Association of Entertainment Marketing with the idea that members can gain advantages in such areas as technology, anti-piracy and employee health and welfare.

Bob Farina, co-founder of Cimarron Group, will serve as chair of AEMA, which has 24 agency members specializing in various key marketing elements in the industry.

Smitty of In Sync Advertising will sit as president of AEMA, with Melissa Palazzo of the Ant Farm serving as CFO and Tim Nett of Trailer Park as secretary. (partialdiff)