Marketing Exec Scott Sherr Upped By Sony Pictures

He is promoted to exec vp of worldwide marketing and distribution.

Sony Pictures marketing exec Scott Sherr has been promoted to exec vp, worldwide marketing and distribution. Sherr has been with Sony since 1997, most recently serving as senior vp, worldwide theatrical digital cinema operations.

Sherr's expanded responsibilities include negotiating and guiding Sony's theatrical digital delivery strategy, assessing 3D release strategies and taking on some of the department's administrative affairs.

Rory Bruer, president of worldwide distribution for Sony Pictures Releasing, said, "[Scott] has been on the front line of conversion from 35mm film to digitial distribution. Also, as 3D continues to grow, it will become more importatnt that evenr to Sony Pictures to leverage the best, new and emerging technologies. Scott is overseeing both of these key areas for us worldwide and we're thrilled to recognize his achievements with this well-deserved promotion."