Marketing Exec Tony Sella Rejoins Fox

Tony Sella attends Love & Other Drugs Opening Night Gala after party durring AFI FEST 2010 -Getty-H 2018
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The exec, who left the studio in 2013, is returning as worldwide chief content officer.

Tony Sella, who stepped down as 20th Century Fox’s co-president of domestic marketing in October 2013, is returning to the studio in the newly created role of worldwide chief content officer.

Sella will play “a leading role in driving creative for our theatrical marketing group,” Stacey Snider, 20th Century Fox chairman and CEO, said in a memo that she sent to the studio’s staff today announcing his return.

Sella, who spent more than two decades at Fox, left Fox amid an earlier reorganization more than four years ago. He originally joined Fox as a senior vp advertising in 1991 before moving up the ranks.

In her memo, Snider said that she and Pamela Levine and Kevin Campbell, the studio’s co-presidents of worldwide theatrical marketing, were welcoming Sella back, writing, “Tony is simply as good as it gets on the creative side, and he’s jumped right into the fray. We’re so excited and lucky to have him back home here at the studio, so please join us in welcoming him back on board.”