Marketing executive Elliot Fischoff dies

Oversaw TV, film projects for Rogers & Cowan, Henson Co.

Elliot Fischoff, a veteran entertainment marketing executive, died July 1 at the Ronald Reagan UCLA Medical Center of complications from thyroid cancer. He passed away on the eve of his 57th birthday.

Fischoff most recently was executive vp of the television and film marketing practice at Rogers & Cowan in Los Angeles. His areas of expertise included corporate communications, strategic marketing and publicity, promotions and special events.

Fischoff spent more than 25 years in the entertainment business as a senior executive. Before joining Rogers & Cowan in 2004, he was senior vp worldwide marketing at the Jim Henson Co., where he oversaw public relations for all the company's divisions.

Fischoff also served as senior managing director of the entertainment practice at Hill and Knowlton and held senior executive positions at Weintraub Entertainment Group, Lorimar, MGM/UA and Fox.

Fischoff worked with actors including Kirk Douglas, Paul Newman, Jane Fonda, Carol Burnett, George Hamilton, Alan Arkin, Sigourney Weaver, William Hurt and Jeff Bridges.

His strategic PR counsel helped to propel Alex Gibney's 2007 feature documentary "Taxi to the Dark Side" to an Oscar victory while promoting the importance of human life and dignity.

Fischoff also helped to create and manage a two-year public-private educational initiative in tandem with CBS/Paramount series "Numbers," Texas Instruments and the National Council of Teachers of Mathematics called "We All Use Math Every Day." This initiative tapped into the growth of math and science in TV shows and popular culture to engage more than 4 million high school students through weekly classroom math exercises that mirrored the show's plot line and talent appearances at math educator conferences.

Fischoff also was a supporter of the Motion Picture & Television Fund, first on his own and most recently in collaboration with Douglas, who has been leveraging his play "Before I Forget" to help raise funds for the facility.

Fischoff was a member of the Academy of Motion Picture Arts and Sciences and the Publicists Guild of America.

He is survived by his daughter Danielle; son Alexander; brothers Richard and Jay; sister- in-law Patty; sister Lynn; nephew David; and former wife Debra Cherney.

Services will be private. The family requests that in lieu of flowers, donations be made to the American Cancer Society for thyroid research. Letters of condolence can be sent to the Fischoff family care of Rogers & Cowan.
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