Marriott Content Studio Greenlights 3rd Short Film in 'Two Bellmen' Franchise (Exclusive)
The series aims to spotlight one of JW Marriott's properties while also telling a story that incorporates local actors and inspiration.
Marriott Content Studio and luxury global brand JW Marriott Hotels & Resorts have begun on the third installment of their short film series Two Bellmen.
Two Bellmen Three is the result of a partnership with Substance Over Hype, the collective that anchors much of its storytelling in movement (dance, stunts, parkour) and music.
In the third installment, the action shifts to Seoul, South Korea, and the JW Marriott Dongdaemun Square, with actors and stuntmen William Spencer (Spider-Man, Spider-Man 2) and Caine Sinclaire (Grimm, How I Met Your Mother) reprising their roles as heroic bellmen Gage and Christian.
The bellmen are in Seoul as competitors in the "Global Bellmen Games," a celebration of the exceptional talents of bellmen featuring amazing obstacle course challenges, talent show aspects and skill-based games. Joining the series are Ki Hong Lee (Maze Runner, Unbreakable Kimmy Schmidt) and Jessica Jung (Girl's Generation), who play a couple getting married at the hotel at the same time as the games.
Like the two previous films in the franchise, which were set in Los Angeles and Dubai, the new short takes place in and around one of JW Marriott's properties and prominently features the Korean culture and beauty of Seoul in its story. Additional actors and inspiration for the film will be drawn from the world of K-Pop and Korea's acting, singing and online communities.
Substance Over Hype director Daniel Malakai Cabrera returns to direct the third film in the series, executive produced by Beebe. Two Bellman Three is set to premiere in September through Marriott's YouTube channel, Marriott.com and additional digital-platform rollouts including JW Marriott guest-room televisions and partner channels. In addition, all three films in the franchise will be packaged for worldwide distribution as original content.
"As, we're excited to begin production on our third Two Bellmen," said
David Beebe, vp global creative and content marketing for Marriott International, said Marriott is "one of the first brands to commit to a short-form branded film series." He added that the first two installments have generated more than 12 million views since the franchise launched in March 2015.
Mitzi Gaskins, vp luxury brand management and guest experience for Marriott International noted that "JW Marriott Dongdaemun Square Seoul and the city itself will take center stage in the third installment."