Marsha Robertson, Veteran Publicity and Marketing Exec, Dies at 63

Marsha Robertson - Publicity - S 2018
Courtesy of 42West

She worked at MGM, HBO and 42West during her four decades in the entertainment industry.

Marsha Robertson, a publicity and marketing executive who worked at MGM, HBO and 42West during her four decades in the industry, died Wednesday in San Francisco after a battle with cancer, a 42West spokeswoman announced. She was 63.

In 2004, Robertson joined longtime friend and colleague Leslee Dart as the first employee of The Dart Group, a PR firm that evolved into the publicity powerhouse 42West.

She teamed with Dart to represent clients including Tom Hanks, Jonathan Demme and Noah Baumbach while managing campaigns for films that included the 2005 releases The Producers, The Interpreter and The Squid and the Whale.

Robertson moved to Northern California in 2007 and worked for Landis Communications and the Walt Disney Family Museum, then joined Futures Without Violence, a leading national nonprofit dedicated to preventing and ending violence against women and children, in 2011. 

She was integral to that organization's plans for a world-class immersive learning center and a public exhibit focusing on domestic violence.

Robertson was born on July 23, 1954, in Menomonee Falls, Wisconsin. After earning a communications degree from Stanford, she began her entertainment career at PR outfits including ICPR and Kramer & Reese.

As vp publicity at MGM, Robertson worked as a unit publicist on more than 20 major films, including Back to the Future (1985), Top Gun (1986), Good Morning, Vietnam (1987), Beverly Hills Cop II (1987), The Hunt for Red October (1990), Jurassic Park (1993), Quiz Show (1994), That Thing You Do! (1996) and The Game (1997).

She then had a stint as director of media relations at HBO in New York before moving to The Dart Group.

Survivors include her husband of 20 years, Jacob, a magazine editor and media consultant, and her brother, Jim, and his wife, Tammie.

In lieu of flowers, donations may be made to Futures Without Violence, 100 Montgomery St., The Presidio of San Francisco, San Francisco, CA 94129.