Marshawn Lynch: Sideline Skittles Snack Before Super Bowl XLIX (Video)

The Seattle Seahawks running back reportedly eats Skittles at every game.

Seattle Seahawks running back and Skittles superfan Marshawn Lynch didn't miss the chance to taste the rainbow before the big game today, downing a handful of the colorful candies on the sidelines just moments before taking the field.

Lynch's obsession with Skittles first went viral in 2011. Cameras caught Lynch downing a mouthful of Skittles after he scored a touchdown against the Philadelphia Eagles, and the moment caught fire on Twitter.

Skittles took advantage of the publicity by making Lynch a spokesperson for the company. Skittles even featured Lynch in a Super Bowl commercial this year, showing the athlete, who's notoriously anti-media, eating Skittles at a news conference and answering ridiculous questions.

The love for Skittles goes all the way back to Lynch's childhood. Back in 2012, Lynch's mother told, "I would give him a handful of Skittles and say, 'Eat 'em up, baby, they're going to make you run fast and they're going to make you play good.'"

While Lynch was playing college ball at Cal, he said the school used to "buy them by the case."

"It really took off in college, when they gave me a pack of Skittles on the sideline at Cal," Marshawn told his team's website. "But it didn't blow up the way it has like this."