Martin upped to senior vp at Dimension
EmptyNEW YORK -- Francois Martin has been promoted to senior vp marketing for Dimension Films.
The former vp marketing will spearhead campaigns, oversee marketing plans and look for partnerships to sell films from the Weinstein Co. genre division's slate.
Martin will continue working with TWC executive vp marketing Gary Faber in the company's New York offices. He'll also continue media planning and promotion work on all films for TWC and the company's home video arm Genius Products. He reports directly to Bob Weinstein.
In his earlier post, Martin worked on campaigns for such films as "1408," "Grindhouse" and "The Great Debaters." He came to TWC after a three-year stint as director of marketing and media at the Weinstein-run Miramax Films, where he worked on such films as "The Aviator," "Chicago" and "City of God."