Marvel taps Ammer


Veteran marketing exec Geoffrey Ammer has been named president of worldwide marketing and home entertainment for Marvel Studios, the Hollywood division of Marvel Entertainment, Inc.

The appointment comes as Marvel preps fro the May release of "Iron Man," its first movie completely self-financed and self-produced as it becomes an independent film studio.

Ammer will oversee theatrical and home entertainment marketing for Marvel's upcoming slate of live action motion pictures. He will work with Marvel's studio distribution partners in guiding pre and post release marketing initiatives, including creative advertising, publicity, promotions, licensing, merchandising, interactive marketing, research and media planning.

Ammer, who will report to Marvel Studios chairman David Maisel, will begin immediately working on campaigns to support this summer's Marvel releases, "Iron Man," which Paramount opens on May 2nd and "The Incredible Hulk," which Universal unleashes on June 13th.

Marvel is also working with Lionsgate on "Punisher: War Zone" slated for September 12, 2008 and Twentieth Century Fox on "X-Men Origins: Wolverine," which is in production and slated for release on May 1, 2009. "Spider-Man 4" is currently in development at Columbia.

Ammer served as president of worldwide marketing for the Columbia TriStar Motion Picture Group years and worked on "Spider-Man" and "Spider-Man 2," making him no stranger to the Marvel Universe. He also helped Columbia enjoy one of the most successful runs in modern times, with releases such as "Hitch," "XXX," "Black Hawk Down," "Men in Black II" and "Panic Room" hitting number one at the box office under his oversight.

Before joining Sony, Ammer worked at Revolution Studios and before that served as co-president of marketing at Buena Vista Motion Pictures Groups, working on campaigns for films "The Sixth Sense," "The Insider," "Tarzan" and "Remember the Titans."

Since 2006, he has acted as independent marketing consultant through his company G 2 Consulting, serving clients such as Adam Sandler's Happy Madison, Revolution Studios, Steve Bing's Shangri-La Entertainment and Marvel.

Ammer was named entertainment marketer of the year in 2003 by Advertising Age, and in 2002 he was named one of Brandweek Magazine's entertainment marketers of the year.