Marvel, 'Transformers' Toys Boost Hasbro Earnings

"Transformers: Dark of the Moon"
Courtesy of Paramount Pictures

Warner Bros. Records' June release of Transformers: Dark of the Moon -- The Album (they don't call it a soundtrack) follows the age-old model of repurposing from artists on a label's roster, including songs by My Chemical Romance, Goo Goo Dolls and Linkin Park.

The boys category "was the key driver in the quarter," says one analyst

Hasbro on Monday reported improved third-quarter financials driven by strong sales of Marvel, Transformers and Star Wars toys.

The toy giant said boys category revenue increased 22 percent to $478.5 million in the third quarter "behind growth in Nerf, Transformers, Marvel and Star Wars products.‎"

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Transformers toy sales were helped by the theatrical release of Transformers: Age of Extinction earlier this year. Marvel toys included product related to the summer releases of Captain America: The Winter Soldier and Guardians of the Galaxy.

Total company revenue for the quarter rose 7 percent to $1.47 billion. Adjusted net earnings increased 9 percent to $187.8 million, said Hasbro, led by CEO Brian Goldner.

"Boys, fueled by Transformers and Marvel products, was the key driver in the quarter," said MKM Partners analyst Eric Handler.

Email: Georg.Szalai@THR.com
Twitter: @georgszalai