MarVista adds 'Break' sales


Sun and surf is proving a winning international menu for L.A.-based MarVista Entertainment, which is notching up global sales for its series "Beyond the Break."

The latest deal is with Brazil's Globo media group for its Multishow channel, MarVista CEO Fernando Szew said Monday.

The deal comes on the heels of the series' October launch across Asia on Star World, potentially reaching about 25 million homes in 30 countries, Szew said.

In Europe, the series has been licensed to the U.K.'s Five, Italy's RAI, Spain's La Sexta, France's M6, Norway's TV2, Denmark's TV2 and Belgium's Club RTL and SBS, providing a potential reach of about 85 million households.

Additionally, MarVista recently granted exclusive free-television and home video rights to the series to Japanese distributor Twin Co., which will license the rights locally.

"Break," which revolves around four girls looking to become world-class surf pros, was created by Michael Jacobs and McNamara Entertainment's David Brookwell and Sean McNamara ("That's So Raven," "Even Stevens," "Raise Your Voice"). A co-production with MTV, it made its U.S. debut on MTV's the N.

Sales of the series has been a contributing factor to bringing aboard international executive Marc Lorber for the newly created position of senior vp production to develop this and other series into formatted programming.

Lorber will spearhead the expansion of the company's original productions and acquisitions -- including feature films, telefilms and series -- for U.S. and international broadcast. He had been providing program consultancy services to international companies, most recently to Disney-ABC International TV.