MasterImage 3D Eyes Expansion in Mobile Space

Executive vp and GM Roy Taylor is confident there will be glasses-free displays for smart phones and tablets on the market next year.

There has been plenty of talk about 3D in the home via 3D TVs, but MasterImage 3D has its eye on the mobile market.

As former NVIDIA exec Roy Taylor begins his new role at 3D provider MasterImage, he talked with The Hollywood Reporter about driving adoption of MasterImage’s glasses-free 3D mobile display technology and expanding its partnerships in the mobile space.

“Every single smart phone manufacturer in the world is in discussions with us,” said Taylor, executive vp and GM of 3D display at MasterImage. As licensing or supplier agreements are being discussed, Taylor is confident that there will be glasses-free 3D displays — for smart phones and tablets — on the market next year.

MasterImage provides digital 3D systems for theaters (roughly 2,500 installed worldwide) and commercialized glasses-free 3D for the limited edition Hitachi Wooo mobile phone that was available in Japan in 2009.

“We are going to see higher resolution,” he predicted of further developments. “And manufacturability and cost of product will get to a point where we are going to see more widespread use of the technology.

“The key thing is to enable an ecosystem,” Taylor said of his 3D strategy, noting that the elements are falling into place, like the availability of 3G and 4G to deliver the content to mobile devices.

Content creation also is part of that strategy. “We know Hollywood is excited about 3D,” he said. “The Holy Grail is 3D that can be carried over from movies straight to games and mobile devices.”

The company recently launched MISK (MasterImage Stereo Kit), which combines MasterImage technology with NVIDIA chip technology to enable 3D game development — either through 2D-to-3D conversion or 3D production.

Taylor had spent a decade at NVIDIA, most recently as vp telco relations.