Matt Campbell to Join Shine Australia and New Zealand as MD

Director of television and online content for SBS to join Elisabeth Murdoch's production co.

SYDNEY -- Matt Campbell, director of television and online content at Australian pubcaster, the Special Broadcasting Service (SBS), is to leave the broadcaster to take up a new post as managing director of  production company Shine Australia and New Zealand.

Campbell will take over the day to day running of Shine Australia and reports to brothers Mark and Carl Fennessy who recently had their roles within the Shine Group globally expanded. Carl was named CEO of Shine USA while Mark takes on additional responsibility as President, Shine Network.

Campbell will be responsible for the stewardship of the Shine Australia and New Zealand business, “providing further support in the management of all Shine productions and brands," the company said in a statement Tuesday.

Mark Fennessy said, “Matt is an outstanding executive who is highly respected both locally and internationally. His expertise across multiple platforms of content will be a significant asset to our business in Australia. We're delighted to welcome him into the family at Shine.”

Campbell stakes the helm of the company as it embarks on its most ambitious production to date, home makeover reality competition, The Renovators for Network Ten. Shine will also produce The Voice for the Nine Network next year, Masterchef Australia and Junior Masterchef, among others.

Campbell said, "I think Australian TV is amongst the best in the world right now and it is great local content that's driving that success.  I am thrilled to be joining Shine at this very important time of expansion. I look forward to being part of that creative group, extending current brands and creating original, innovative content across all platforms."

“It’s bittersweet to be leaving SBS at such an exciting time for the network with [new MD] Michael [Ebeid’s] arrival and fantastic, innovative projects in the pipeline but the opportunity to join Shine Australia is a terrific opportunity,” he added.

“I’m leaving one of the best jobs in the Australian television market. I know with Michael’s leadership and the energy he has brought to the job that SBS is well equipped to continue its success in the future.

Campbell leaves SBS after seven years at the organization and just several weeks after the departure of managing director Shaun Brown.

SBS’ Ebeid said “I’m disappointed to see Matt leave SBS after seven years and so much success but with his enviable track record of producing and acquiring great content for SBS, it’s not surprising a great offer to join Shine came his way. Matt leaves SBS on a high following our broadcast of the ground-breaking documentary series Go Back To Where You Came From.”

Campbell also oversaw the commissioning and production of landmark SBS programs including First Australians, Immigration Nation and East West 101 as well as SBS’s most popular programming such as Mythbusters, and local shows Rockwiz and Letters and Numbers. He introduced Australian TV audiences to Top Gear, which he acquired for SBS – still its top rating program ever – and commissioned Wilfred, which has recently been remade for U.S. audiences on fX.

SBS will undertake a national and international search for a replacement for Campbell  in the coming months.