Maurice Boucher, Canadian TV Exec, Dies at 52

Jan Thijs/Netflix
'Alias Grace'

Boucher headed up marketing and communications at the Canada Media Fund, a key financier for Netflix's 'Alias Grace.'

Maurice Boucher, a top exec at the Canada Media Fund, the country's main TV financier, died Sept. 12 following a heart attack in Toronto. He was 52.

“It is with deep sadness that we advise you of the sudden passing of Maurice Boucher, the CMF’s director of marketing and communications," CMF president and CEO Valerie Creighton said Wednesday in a statement.

The CMF is a key financier for homegrown shows such as Alias Grace, Vikings, Flashpoint and L.A. Complex, many of which landed on American and other international traditional network and streaming platforms.

A mainstay of Canadian and international TV markets and conferences, Boucher joined the CMF in 2012 and elevated the global profile of Canadian-made TV shows with initiatives like Eye on Canada and Encore+.

Before joining the CMF, Boucher headed up communications at Quebec broadcaster Tele-Quebec, and before that he completed executive stints at Montreal's City Hall and Museum of Fine Arts.

"We will miss his steady hand and ironic humor, which got us through many ups and downs during his all-too-brief time with us," added Creighton.