Max Goldenson launches digital prod'n firm
First project is musical Web series 'My Two Fans'Max Goldenson, daughter of ABC network founder and TV pioneer Leonard Goldenson, has formed MWG Entertainment, a multiplatform digital production company.
MWG's first project is "My Two Fans," a 16-episode Web series and musical about the life of a late-20s single woman, set to premiere on March 9 on YouTube, Blip.tv, Veoh, iTunes and Sling.com.
Barrett Swatek ("Quarterlife") stars in "Fans," created and directed by Lauren Iungerich. Todd Felix and Bill Escudier co-star.
Goldenson, who will serve as president and executive producer at the new company, has tapped Robert Kandle as vp development.
"The formation of MWG allows me to create a company for the digital age just as my father created one for the analog age," Goldenson said. "Our business model targets the underserved adult female audience that is Internet-savvy and hungry for entertaining and accessible programming."
MWG plans to monetize its content through ad sales, sponsorship and brand integration.