May sweep a success for 'View'


The effects of controversial co-host Rosie O'Donnell were felt during the May sweep on ABC's daytime show "The View," which had its best May sweep ever last month, delivering a 1.6 rating/12 share and an average audience of 1 million women 18-49. This marks the show's highest delivery in the demo for a May sweep in its 10-year history and also marks the first May sweep ever for the talker to rank among the top five daytime shows. Among total viewers, the show averaged 3.8 million, its best May sweep performance ever and up 27% compared with May 2006.