Maybelline Appoints First Male Brand Ambassador

Manny Gutierrez

Meet YouTube star Manny Gutierrez.

Maybelline is taking a page out of CoverGirl's playbook and enlisting its first-ever male brand ambassador.

The makeup brand has tapped YouTube talent Manny Gutierrez, who's known as Manny MUA on the video-sharing website, to advertise its Volum' Express: the Colossal Big Shot Mascara. The social media star, who has more than 5 million followers combined on Instagram, Twitter and YouTube, stars in the campaign alongside popular beauty blogger Shayla Mitchell.


A video posted by Manny Gutierrez (@mannymua733) on

"2017 you are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara campaign!" Gutierrez captioned on Instagram. "Honestly I couldn't be more honored thrilled! Thank you to Maybelline for taking a chance on me! I look forward to working together so much more."

Gutierrez and Mitchell star in two videos for Maybelline called That Boss Life that shows them prepping for a party with the new mascara.

The duo follows in the footsteps of supermodels Gigi Hadid, Jourdan Dunn, Adriana Lima and Christy Turlington in promoting the New York-based beauty label's products.