Media giants' eco-friendly initiatives successful



  From 2000-2005, Sony Corp. says it reduced product operating power consumption by 70%.

  The company's target is to reduce absolute CO2 emissions from all of its sites in North America by 7% (from the 2000 baseline figure) by 2010.


  Warner Bros. Studios recycles more than 60% of its waste stream, donates materials to nonprofit organizations and schools

* the studio has reduced its electrical use and greenhouse gas footprint by 14% in recent years, saving more than $1 million dollars annually

  Warner Bros. Pictures and Participant Prods.' "Syriana" was the first major studio film to become "climate neutral" by offsetting 100% of the carbon dioxide emissions associated with the energy and fuel consumed by the production -- an estimated 2,040 tons of CO2 -- with renewable energy credits

  Warner Home Video recently changed its DVD packaging to more sustainable products, including 30% recycled chlorine-free paper

  The headquarters of Time Inc.'s IPC Media in London, unofficially called "The Blue Fin Building," was designed to reduce energy use, greenhouse gas emissions and air-conditioning costs

  the Time Warner Center headquarters building in New York is one of the most energy-efficient offices in New York and was designed to require 35% less energy than allowed by the city's building code. More than 75% of carpets and floor coverings are made from 100% recyclable materials


  Disney makes employees, shareholders and business partners aware of environmental issues with its Environmentality program.

  The company's 2006 Enviroport notes Disney has saved about $60 million thanks to various environmental initiatives in less than 10 years

  Examples of company unit initiatives (with gross cumulative savings through 2006 amounting to $31 million) include paper usage reduction ($15.3 million); energy conservation ($8.9 million); reduced disposal ($2.8 million); studio TV set reuse ($2.2 million); recycling revenue ($1.2 million); avoided purchasing ($1 million), reusable mugs programs ($528,778); pretax commuter benefits ($186,918)

  Last year, the Walt Disney World Resort established a "Strive for Five" plan to cut annual energy consumption by 5% property-wide

Source: Sony and Time Warner spokespeople, Disney corporate Web site