Spain's Mediapro Inks Development, Co-Production Deal With Emmy Winner Justin Webster (Exclusive)

Justin Webster-Publicity-H 2019
The Mediapro Studio

The writer-director will develop content with the Barcelona-based film and TV studio, starting with a planned second season of the two-time Daytime Emmy Award-winning series 'Six Dreams.'

Spain’s The Mediapro Studio has signed a development and co-production deal with writer-director Justin Webster, whose Mediapro-backed Amazon Prime Video series Six Dreams won two Daytime Emmy Awards this weekend.

The deal envisions a minimum of six projects over the course of the next two to three years with Webster and producer Sumpta Ayuso of JW Productions, said Javier Mendez, global content director for the Barcelona-based film and TV giant The Mediapro Studio, starting with a planned second season of Six Dreams.

“Justin and Sumpta cover a need in the market for nonscripted content,” Mendez said. “It’s true we’re living through a golden age of scripted TV series, but I think Justin fills a niche in an increasing demand for other kinds of productions that are more centered on the world of documentaries, about real life and driven by characters.”

Webster said the deal “opens up huge possibilities — for two reasons. One is that development is absolutely essential to making anything good,” a “luxury” this deal will allow. The other is that both JW Productions and The Mediapro Studio have plenty of international experience. “Projects will have to be very ambitious and very international, otherwise there’s not much point. And they also have to definitely be narrative nonfiction series because that’s what we do.”

Co-produced by Mediapro, JW Productions and Amazon, Six Dreams is a six-episode series following Spanish Football League soccer stars in various aspects of their lives on and off the field. It won a Daytime Emmy for Outstanding Entertainment Program in Spanish and the Daytime Creative Arts Emmy for Title and Graphic Design for a Live Action Program. It was also nominated in two other Creative Arts categories. Webster wrote the series and co-directed the episodes with David Cabrera and Jordi Call.

Webster said the second season of the series is already developed, with plans to follow the same model of another six episodes following six players from different Spanish soccer clubs.

The Webster deal forms part of Mediapro's global expansion plans. The company recently unveiled a rebranding of its content division as The Mediapro Studio and an announced a 200 million euros ($225 million) investment in the production and distribution of content across Europe, Latin American, the U.S. and the Middle East. It has 34 Spanish- and English-language series planned for this year.

Mediapro, which turns 25 this month, has offices in 58 countries on four continents and a reported turnover of almost 2 billion euros ($2.26 billion) in 2018, 79% of which came from its international activities. Another Mediapro nonfiction soccer production for Amazon Prime, All or Nothing: Manchester City, is currently up for a Sports Emmy.