Mediaset to rebroadcast content online

Italy's fourth largest Web portal, Libero, to be host

ROME -- Mediaset has pacted to broadcast some of its content over leading Italian portal Libero, the companies said Friday, the first time the Italian broadcaster has agreed to provide significant content online via a company it does not at least partially own.

Libero, a unit of cellular phone company Wind, is Italy's fourth-largest Internet portal. But the company is growing faster than its larger rivals: Telecom Italia's, Tiscali and Festweb.

The deal allows for selected content from Mediaset's three national networks plus additional content from Mediaset Plus -- the company's satellite provider -- to be broadcast on Libero's Web portal within 24 hours of their original television broadcast.

Terms of the deal were not provided, but the agreement is expected to boost Mediaset's reach for selected programs while also driving traffic to Libero's portal.

Mediaset has said that one of its main goals this year is to diversify its portfolio of outlets, which include three major networks, film production and distribution company Medusa, reality content producer Endemol and Spanish broadcaster Telecinco.