Meidel back, as MyNetTV chief


LAS VEGAS -- Former CBS Paramount Domestic Television senior executive Greg Meidel has been hired as MyNetworkTV's first president.

The news comes almost a month after rumors surfaced that the network, which launched in September, was rethinking its all-telenovela strategy in light of underwhelming ratings and perhaps looking to schedule a lineup that would include a broader range of programming.

Meidel most recently was president of programming at CBS Paramount Domestic TV, where he oversaw first-run syndicated programming including "Judge Judy," "Dr. Phil" and "Entertainment Tonight." In his new post, he will report to Fox Television Stations CEO Jack Abernethy.

"Greg is a proven leader and one of the most respected television executives in the business," Abernethy said. "These qualities, along with his unique ability to translate a vision into a business of scale, make him the ideal person for this position."

Said Meidel: "I couldn't be more excited about joining MyNetworkTV. I look forward to working with the talented group of people here to grow the network and ensure that it reaches its full potential."

Before CBS Paramount, Meidel was president, chief operating officer and partner of Massive Media Group, a technology-driven company focusing on providing digital rights management for the convergence of content and technology over the Internet.

He also has served as president and chief operating officer of Twentieth Television and chairman and CEO of Universal Television Group.