Metan Launches Hollywood-Focused Channels on China's Tudou

The U.S.-Chinese media firm headed by E! founder Larry Namer will produce a suite of shows covering the global entertainment industry for the Internet video giant.

U.S.-Chinese media firm Metan Development Group has partnered with Chinese Internet video giant Tudou to launch an entertainment industry-focused channel called "Hollywood" on the site.

Metan was established in 2009 E! founder Larry Namer and Marty Pompadur. The company produces and distributes TV and digital content specifically for the China market.

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Metan says the channel will try to create a bridge between the Hollywood creative community and China by "appealing to young, educated, affluent Chinese consumers and their swiftly expanding interest in Western celebrities, movies, TV and Web series, fashion and pop culture."

Tudou is one of the more popular sites in China's fiercely competitive Internet video space. It hosts licensed content, user generated content and some original in-house productions. The company was acquired by former rival Youku in 2012, but the two video sites still run somewhat autonomously. Tudou says it often logs as many as 200 million monthly unique users.

Some of the shows that will broadcast on Metan's Tudou Hollywood channel include Today’s Hollywood News, Hollywood Sights, Behind the Scenes, Hollywood Interview, Movie Music, Parties and Premieres, Hollywood Style and Hello! Hollywood Talk Show, a 30-minute, weekly program recapping the week’s news in global entertainment.

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“China is the world's biggest online market and the fastest growing media landscape, with its movie industry expected to soon expand to twice the size of the U.S. film market,” said Namer, Metan's CEO, in a statement. “When I started MovieTime, now E! Entertainment Television, our vision was to provide media companies, studios and celebrities with a direct pipeline into the millions of households of movie fans across America. We’re creating a modern version of this model for China through this collaboration with Tudou."

Hollywood players have been closely watching the development of China's Internet video market as the country recently has begun to crack down on digital piracy, helping the sector emerge as a viable distribution channel for international content producers. Last year a raft top U.S. TV series, such as The Walking Dead and Modern Family, sold to Youku and other streaming sites.

“We’re delighted to be partnering with Metan to launch Hollywood as the first multichannel network on Tudou,” Weidong Yang, president of Tudou, said in a statement. “The channel will provide a way for Hollywood content producers and Western celebrities to connect in new way with Chinese consumers, particularly with the extremely attractive 35 and under demo.”