Mexican Wrestling League Lucha Libre Expanding With Plans for Scripted, Unscripted TV
The league has partnered with FactoryMade Ventures and Starlight Runner Entertainment and plans pay-per-view, live events as it looks to grow beyond Latin America.
Mexican wrestling league Lucha Libre AAA is expanding its foothold in the U.S.
The owners of the league have teamed with FactoryMade Ventures to form a joint venture to reimagine, operate and expand to multiple platforms and entertainment experiences in the U.S. and select international territories.
Owners of the league the Roldán Peña family -- Marisela Peña Herrada, Joaquín Roldán Retana and Dorian Roldán Peña -- and Antonio Cué Sánchez-Navarro, a real estate, finance and sports entrepreneur, with FactoryMade will focus on expanding Lucha Libre AAA's presence in the U.S. through live events and sponsorship, pay-per-view television, scripted and nonscripted series, licensing and merchandise.
FactoryMade and Lucha Libre AAA also partnered with Starlight Runner Entertainment, a production company specializing in the global transmedia growth of leading entertainment properties.
Lucha Libre (which translates to free fighting) was founded in 1992 and features 250 characters with events across the globe featuring its masked wrestlers.