MGM Inks Cloud Computing Deal With Amazon in Search for "New Revenue Opportunities"

James Bond No Time to Die Still 6 - Publicity - H 2020
Nicola Dove

MGM delayed 'No Time to Die' until April 2021.

The James Bond studio is set to move all of its content to Amazon's cloud and use the tech giant's software to modernize its media supply chain.

Metro Goldwyn Mayer has signed a cloud computing agreement with Amazon Web Services to move its content and distribution efforts to the tech giant's cloud and to help the studio develop "new business models" and "new revenue opportunities," according to the companies.

Under the terms of the deal, the studio, which owns the James Bond and Rocky movie franchises, as well as TV shows like Fargo and The Handmaid's Tale, will move its entire library to the AWS cloud and utilize AWS software to power its distribution efforts across platforms. The deal will centralize the studio's media supply chain within Amazon's servers, allowing it to transfer, process and package its films and TV shows for distribution to linear networks, streaming services and other entertainment providers.

The deal will also see the studio utilize AWS software to develop new business opportunities and speed up existing ones. MGM will use Amazon SageMaker software "to predict content viewing and sales trends so they can forecast demand for their vast content library," the company says. It will also use Amazon Rekognition software to tag every frame of its movie and TV library, "making it easier for MGM’s partners to find and license film and TV shows for their lineups."

"Our new cloud-based media supply chain will give us increased visibility into owned content, the ability to better inform our sales teams, and faster processing of licensing deal that will help us deliver more content experiences to viewers and grow new revenue opportunities,” said Doug Rousso, executive vp and CTO of MGM in a statement.