Michael Edelstein appointed at NBC Uni Int'l

Named president, international television production

LONDON -- L.A.-based television producer Michael Edelstein is packing his passport and relocating to the U.K. to head up international television at NBC Universal International.

Edelstein has been appointed president, international television production at NBC's overseas operation by Peter Smith, president, NBC Universal International. Edelstein will report to Smith.

He replaces former Hat Trick co-founder Denise O'Donoghue who quit four months after she took the job to return to the independent sector.

O'Donoghue had taken up the reins from NBCU's former international production head Angela Bromstad, who moved back to L.A. as president, NBC primetime Entertainment, last year.

Tasked with driving growth through increased local TV productions, expanding NBCU's international TV production footprint and building an internal creative team of talent and launching new business ventures, Edelstein is expected to arrive "in the coming weeks" here, Smith said.

Smith said Edelstein's hire is on partly on the back of his ability to build talent relationships as a "creative executive."

Edelstein's resume boasts a brace of golden globes for best comedy series and an Emmy nomination as an original executive producer of "Desperate Housewives."

He previously served as executive producer at Industry Entertainment between 2001 and 2003 and at CBS Entertainment from 1998 as director, current programs.

Within his list of duties will be Carnival Film & Television, the U.K. independent production company acquired by NBC Universal in 2008 whose output includes "Hotel Babylon" and "Whitechapel."

Edelstein will also work closely with WTTV, a joint TV production venture formed by NBC Universal with Tim Bevan and Eric Fellner. Headed by Shelly McCrory, WTTV will produce comedy and drama television content for U.K. and U.S. broadcasters, with its first commission "Love Bites" scheduled on NBC's fall lineup.

Edelstein said: "Pete [Smith] has assembled a fantastic organization and, along with Carnival and WTTV, we will spearhead growth in TV production in the U.K. and around the world."