Michael Kors Bans Social Media for Resort Presentation
No Instagram stalking here.
For those who didn't get a chance to head to Brazil for Louis Vuitton's cruise presentation or London for Dior's resort show, the hashtags #LVCruise and #DiorCruise on Instagram served as a digital entry point into seeing what went down before, during and after the events. But Michael Kors is opting to go in a different direction with his upcoming show.
The designer announced that there will be no social media allowed during his resort presentation, set to take place Tuesday in New York.
"We feel our clients and fans will love getting a sneak peek of the collection as opposed to inundating them with too much imagery too soon," Kors said Thursday in a statement. "Ultimately, this is all about creating more excitement when the product is available."
Five images will be released on the day of appointments, while remaining photos will be held until October. A complete lookbook, intended for editorial requests, will be sent to editors the day after the presentation.
Kors' decision to try this new format comes at a time when the fashion industry is testing out what works best for their business — whether it's opting for the "see now, buy now" idea or foregoing shows altogether. And in this case, it's banning social media from showcasing clothes months in advance before hitting stores.