Michael Moses and Dwight Caines to Run Marketing at Universal Pictures

Alex J. Berliner /ABImages; Courtesy of Universal
Michael Moses (left), Dwight Caines

Moses is being promoted to president of worldwide marketing several months after Josh Goldstine exited the top post; Caines is joining the studio as marketing co-president.

Michael Moses is being promoted to president of worldwide marketing at Universal Pictures, while former Sony exec Dwight Caines has been named co-president of marketing.

Universal Filmed Entertainment chairman Jeff Shell and Universal Pictures chairman Donna Langley announced the news Monday morning in a note to staff.

The reorganization of the ranks comes more than three months after Josh Goldstine stepped down as president of worldwide marketing following an investigation into allegations of inappropriate conduct.

Moses, who had worked alongside Goldstine for years as co-president, is now assuming Goldstine's position. Caines will assume Moses' previous role as co-president. Caines spent nearly two decades at Sony before departing in 2016.

"Michael is a trusted advisor to senior leadership and possesses a strategic vision that few others in our business today can match. From the greenlight process through theatrical release and beyond, Michael adds invaluable insight throughout the lifecycle of a film. We, along with our filmmakers, are in the enviable position to rely on Michael to shepherd new, innovative marketing campaigns for our diverse slate, and he delivers every time," Langley and Shell said in their note to staff.

The note continued: "Michael has solidified his marketing leadership team by adding Dwight Caines to serve as co-president of marketing. Dwight is a longtime veteran of our industry, having spent nearly 20 years at Sony, starting in market research before establishing their digital marketing department and eventually serving as president of domestic theatrical marketing. We’ve enjoyed getting to know him and look forward to him joining the company later this month."

"We are pleased to announce that Michael Moses has accepted the position of president of worldwide marketing, reporting to Donna. Michael has been with Universal for more than 18 years, and has helped spearhead marketing campaigns that have propelled the studio to record-breaking results. He now assumes oversight of Universal’s global marketing efforts," Shell and Langley said in their note.

Shell and Langley also announced Thomas Beatty's recent hire as senior vp, research and creative strategy. He arrived at the studio in March from MarketCast. And Moses has tapped Lauri Brown as senior vp, creative advertising. She previously worked at Ignition.

Goldstine was placed on administrative leave on Feb. 14. His departure was announced several weeks later in March.

Read the full note below.

Dear Colleagues:

Coming off Jurassic World: Fallen Kingdom’s outstanding opening at the international box office and looking ahead to our domestic opening later this week, we want to thank everyone across the company for their tireless efforts in support of our little dinosaur movie. Congratulations to all of our teams whose innovative and comprehensive campaigns and ambitious release strategies have already garnered incredible results internationally and positioned this film as the must-see event of the summer everywhere. 

Back on the home front, we’d like to share exciting news with you about some new developments in the marketing department. 

We are pleased to announce that Michael Moses has accepted the position of President of Worldwide Marketing, reporting to Donna. Michael has been with Universal for more than 18 years, and has helped spearhead marketing campaigns that have propelled the studio to record-breaking results. He now assumes oversight of Universal’s global marketing efforts.

Michael is a trusted advisor to senior leadership and possesses a strategic vision that few others in our business today can match. From the greenlight process through theatrical release and beyond, Michael adds invaluable insight throughout the lifecycle of a film. We, along with our filmmakers, are in the enviable position to rely on Michael to shepherd new, innovative marketing campaigns for our diverse slate, and he delivers every time.

Michael has solidified his marketing leadership team by adding Dwight Caines to serve as Co-President of Marketing. Dwight is a longtime veteran of our industry, having spent nearly 20 years at Sony, starting in market research before establishing their digital marketing department and eventually serving as President of Domestic Theatrical Marketing. We’ve enjoyed getting to know him and look forward to him joining the company later this month.

Additionally, a person many of you have gotten to know is Thomas Beatty, who joined the company in March as Senior Vice President, Research and Creative Strategy. Thomas has brought valuable insights from being Universal’s project lead at MarketCast.  He plays a critical role in the refinement of our creative materials as well as overseeing all the areas that his group is responsible for, including brand studies, tracking, recruited screenings, focus groups, campaign diagnostics and many others.  

Finally, Michael has named Lauri Brown Senior Vice President, Creative Advertising. Lauri has established a reputation as a skilled creative resource for campaigns from filmmakers like Christopher Nolan, Denis Villeneuve and Peter Jackson during her six years as senior creative director at Ignition. 

We continue to say it and it never gets old: We have the best team in the business and we are proud of what we have been able to accomplish together. Please join us in congratulating Michael and officially welcoming Dwight, Thomas and Lauri to the team.