Michael Vartan, David Cross get 'Demoted'

J.B. Rogers to direct Dan Callahan's screenplay

Michael Vartan and David Cross will play bitter tire store rivals in the comedy "Demoted" for Parallel Media's new genre arm Parallel Zide.

Vartan will play Rodney McAdams, a hotshot Treadline Tires sales associate who delights in tormenting his less-than-cool colleague, Ken (Cross). But when their boss suddenly dies, Ken is promoted and assigns Rodney to a secretarial job as payback, giving the male chauvinist a taste of his own medicine.

J.B. Rogers ("American Pie 2") will direct from a screenplay by Dan Callahan. Warren Zide ("Final Destination") will produce through Parallel Zide. Ryan Lewis is executive producing the feature, which begins production Sept. 2 in Michigan.

Vartan next stars opposite Dermot Mulroney in Dan Ireland's "Jolene: My Life." Cross can next be seen in Harold Ramis' "Year One."

Vartan is repped by ICM and manager Stephen Hanks. Cross is repped by ICM and Brillstein Entertainment Partners.