Want to Snag Michelle Obama's Style? There's an App For That.
A new iPhone app lets First Lady fans snag her outfit choices — J. Crew cardigans and Naeem Khan gowns, included.
Want to know who made the lemon chiffon-colored suit sported by Michelle Obama at the White House on April 9? As they say, there's an app for that.
It's called Michelle’s Style List, and the aim is to break down each and every style move FLOTUS makes as well as provide e-commerce links to individual pieces she wore (or their similar counterparts). Developed by 28-year-old Brit Helen Barclay, the $0.99 app is a follow up to Kate’s Style List, which has the same get-the-look premise and is focused on the Duchess of Cambridge.
“I had noticed how Mrs. Obama had a similar impact in the USA as The Duchess of Cambridge has,” Barclay says on her website. “I always knew that I wanted an App for The First Lady - there was only one thing holding me back... for President Obama to win a second term in office!”
The app could prove to be an additional boon for designers, who see their visibility increase after being worn by the stylish Obama. Jason Wu, virtually unknown in 2009, shot to fashion fame when the First Lady wore his ethereal white, one-shoulder creation for her husband’s first inauguration, and again this year when she chose the Taiwanese-Canadian designer’s red gown for his second-term soiree. Her April Vogue cover also brought mass attention to longtime Coach helmer Reed Krakoff (who just announced his departure from the brand to focus on his namesake line) and L.A.-based jewelry designer Kimberly McDonald, both of whom had pieces worn by the First Lady in her spread.
As for Mobama's pastel yellow suit — Michelle's List tells us it comes courtesy of Preen, and directs us to FarFetch.com if we want to buy the $3,085 outfit for ourselves. And technology works, once again.
Michelle's List, $.99. itunes.com