Microsoft, Yahoo cleared for search deal

Companies promise better value, innovation

NEW YORK -- Microsoft and Yahoo said Thursday that they have received clearance for their search alliance without regulatory restrictions.

The tech giants have received the green light for the search deal from both the U.S. Department of Justice and the European Commission.

Implementation of the deal is expected to begin in the coming days.

Yahoo will become the exclusive sales force for both companies' premium search advertisers globally, which the partners hope will mean "improved innovation for consumers, better volume and efficiency for advertisers and better monetization opportunities for Web publishers through a platform that contains a larger pool of search queries."

"This breakthrough search alliance means Yahoo can focus even more on our own innovative search experience," said Yahoo CEO Carol Bartz.

"Together, Microsoft and Yahoo will promote more choice, better value and greater innovation to our customers as well as to advertisers and publishers," Microsoft CEO Steve Ballmer said.