'Milk' going cross-platform in Mexico

Diego Luna/Gael Garcia Bernal shingle to release film

MEXICO CITY -- Canana Films, the Mexican shingle owned by actors Gael Garcia Bernal and Diego Luna, has set a Mexico cross-platform release for Claudia Llosa's award-winning drama "The Milk of Sorrow."

Winner of the Golden Bear and the FIPRESCI international critics prize at last year's Berlin International Film Festival, the Spain-Peru co-production marks the sophomore feature of Peruvian writer-director Llosa. Her first film, the drama "Madeinusa," took home the FIPRESCI prize at the Rotterdam film fest in 2006.

"Sorrow" will hit Mexican theaters on 15 prints next Friday and producer-distributor Canana will later release the picture on DVD format and VOD via Televisa-owned cabler Cablevision.

Despite sharing a common language, Peruvian titles rarely land distribution deals in Mexico. "Sorrow," titled "La Teta Asustada" in Spanish, is Peru's foreign-language Oscar submission. Cologne, Germany-based the Match Factory handles international sales.
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