Mipcom 2012: Hat Trick International Expands Sales Deal with KEO Films

The U.K. production and sales powerhouse extends its sales duties for KEO's factual content output, more than doubling the programming hours it will rep.

LONDON – U.K. sales banner Hat Trick International, the distribution division of TV production powerhouse Hat Trick, has inked a deal to extend its relationship with factual producer Keo Films "on a long term basis."

The pair originally sealed a deal for HTI to put Keo's output in front of buyers in March this year, selling programming such as Living With The Amish to broadcasters around the globe including SBS (Australia), TVNZ (New Zealand), TV Norge (Norway) and SVT (Sweden).

The pair has extended the deal from 50 hours of programming to "more than 100 hours" following what the companies describe as "significant sales" in the wake of the original agreement.

HTI also brokered deals for KEO titles to both free to air and pay TV broadcasters for both catalog programming and pre-sales on upcoming projects set to debut during the upcoming international television market Mipcom.

Upcoming Mipcom debutant KEO shows include Exploring China, Welcome to India, Welcome to Bradford and Yotam Ottolenghi’s Mediterranean Feast, all of which went to SBS (Australia).

HTI will also take cooking and lifestyle show River Cottage, presented by celebrity TV chef Hugh Fearnley-Wittingstall from his own house, to market.

KEO managing director Debbie Manners said: "We are now well on the way to consolidating our entire catalog under one distribution house which can exploit our content to its full potential."

Hat Trick International director of sales Sarah Tong said "We’ve demonstrated the quality of the portfolio by closing these extensive sales and can’t wait to start working on the new titles, including the latest in the River Cottage [cooking show] franchise.”

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