MIPCOM to feature spotlight on Australia

Gregor Jordan to introduce interactive website 'Smashcut'

PARIS -- MIPCOM attendees may feel like they're not in Cannes anymore when Oz takes center stage at the market with a special "Spotlight on Australia," organizers Reed MIDEM said Wednesday.

Aussie film director and screenwriter Gregor Jordan will kickoff the spotlight with a keynote address on Oct. 5 focusing on the international launch of new interactive website "Smashcut," a trans-media project co-produced by Gregor and The Project Factory.

"It's like YouTube but with an interactive element that takes it to a whole new level," Jordan said of the unprecedented marketing and distribution platform.

Jordan's keynote will kick off a full day of Australia-focused matchmaking events and celebrations featuring top execs from Oz broadcasting and media sectors.

Firelight Productions' producer and director Marcus Gillezeau will chair a series of case studies on cross-platform content and alternative revenue streams.

FremantleMedia Australia's CEO Ian Hogg will talk about the success of global formats that work like "X Factor" and IPTV innovators including Telstra's Andrew Lambert and FetchTV's Lauren McLaughlin will look at how traditional media and new players are adapting to content shifts.

Australia will also be celebrating the 20th birthday of hit children's TV series "The Wiggles" and the 21st year of Melbourne's Visual Entertainment Group at MIPCOM.

Tourism Australia will fete the launch of its new broadcasting initiative plus the official launch of new international co-production guidelines from Screen Australia.

On Oct. 5, networking events will include an "Australia Lunch" followed by a workshop and matchmaking events to give MIPCOM participants the opportunity to mingle with key players in the Aussie TV biz. Plus, this year's MIPCOM Producers' Cocktail event will feature Australian chefs and wines that evening.

More than 250 Australian industry professionals are planning to attend this year's MIPCOM market. "The significant presence of Australia's creative community and impressive content lineup is testament to the innovation of the Australian production sector," NSW Government Minister for Fair Trading and the Arts Virginia Judge said.

The 2010 MIPCOM market runs Oct. 4 – 8 in Cannes.