MIPCOM: France's Orange, Germany's Deutsche Telekom join Howard Stringer's Atrium TV
The drama “commissioning club” aims to finance and produce big-budget TV series for independent streaming platforms worldwide.
Several international streaming platforms and telecommunications companies have joined Atrium TV, the company set up by former Sony boss Howard Stringer and British television group DRG to produce high-end TV for new platforms.
European telecom giants Orange in France and Germany's Deutsche Telekom have singed up to Stringer's so-called commissioning club, along with Malaysian-based streamer Iflix, Sky New Zealand, Antenna in Greece, Israel's Yes TV and NewFilm from Russia. They join Scandinavian platform Viaplay, a founding member of Atrium TV.
Stringer and DRG boss Jeremy Fox unveiled Atrium TV at international TV market MIP TV in April. The group aims to fill a gap in the market by commissioning and producing high-end television drama for new emerging networks and platforms operating online and in the digital cable space.
Around the world, local SVOD companies have sprung up to compete with global players Netflix and Amazon Prime, and major telecommunications and cable groups have launched their own streaming platforms which are hungry for exclusive content.
Atrium TV's model sees members of its “club” invest in select high-end TV projects in exchange for exclusive local rights to the series produced. Atrium said Wednesday it would unveil further international partners at TV market MIPCOM in Cannes next week. The group will also unveil its new programming slate.