MIPCOM: Francois de Brugada Named CEO of Banijay France
He will oversee the company's three French production companies and develop new formats
Banijay Group COO Francois de Brugada will take over the company's French operations as CEO of Banijay France, the company announced at MIPCOM on Monday.
The executive will oversee the group's three French production companies — Air Productions, Banijay Productions France and H20 — as well as the CanalSat channel Non-Stop People, a joint venture with Mediatic System. De Brugada, who joined the group at its launch in 2008, most recently served as COO of Banijay Group.
Banijay produces France's longest-running game show Tout le Monde Veut Prendre sa Place, including the local versions of Don’t Forget the Lyrics and The Weakest Link, as well as the daily panel show Touche Pas a Mon Poste.
"France is now a very important part of our business that we want to invest in growing further," said Banijay CEO Marco Bassetti. "There is a lot more that can be achieved with the right leadership in place. … We will develop more opportunities for the group as a whole."
Added de Brugada: "We now have the critical size to extend to new slots, new genres and new clients. We will also focus on delivering to the group and the rest of the world some big bold new formats."