MIPCOM: KISS' Gene Simmons to Launch 'Coliseum' Competition Series

Gene Simmons Headshot - P 2014
AP Images

Gene Simmons Headshot - P 2014

The reality TV star will pitch the Sierra/Engine Television series on the Croisette

KISS star Gene Simmons is headed to MIPCOM to launch his new reality format show Coliseum.

Created by Simmons and Chris Philip, CEO of Sierra/Engine Television, Coliseum challenges contestants to form rock bands with a winning musical voice and performance. The bankable reality star will motivate evolving acts before they perform in front of an audience.

Simmons, as the Rock Caesar, will ultimately decide with a thumb up or down who goes forward in the competition. "Coliseum is a no-holds-barred competition show between musical gladiators in the arena fighting to survive, fighting to be the champion, fighting to curry the favor of Rock Caesar," said Simmons in a statement.

The KISS frontman is no stranger to reality TV series. He starred in A&E's Gene Simmons Family Jewels and Gene Simmons’ Rock School for VH1. AMC is also airing Simmons' and KISS bandmate Paul Stanley's reality show 4th and Loud.

Sierra/Engine will handle worldwide sales of Coliseum, whose format was developed by Simmons, Philip and The Format People's Justin Scroggie and Michel Rodrigue.