MIPCOM: Naomi Campbell to Pitch 'The Face' to Global Buyers

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Naomi Campbell

The supermodel, executive producer and on-air coach of the format, will host a private screening of the show for international broadcasters.

Naomi Campbell will be making the hard sell at global TV industry event MIPCOM in Cannes next month. The supermodel will fly in to pitch modeling competition show The Face to international broadcasters. Campbell is a coach and executive producer of the format, broadcast on Oxygen Media in the U.S., which sees three budding models team up with mentor coaches. The hopefuls compete to become the new "face" of a world-renowned brand.

Campbell will host a private screening of The Face at MIPCOM in Cannes on Tuesday, Oct. 8 at the Majestic Hotel's Diane Theatre.

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“I’m delighted to be coming to Cannes for the first time as an executive producer," Campbell said in a statement. "I am incredibly proud of The Face and having been involved in every stage to date could not be more excited to be part of the team taking it to an international television market, seeing our existing partners there and meeting potential new ones.”

The Face is currently in production on its second season for Oxygen Media. A U.K. version of the show, which will also feature Campbell as one of the coaches alongside models Erin O’Connor and Caroline Winberg, premieres on pay channel Sky Living Sep. 30. Foxtel in Australia has licensed the format and plans to air a local version in Australia on FOX8 next year.

The Face was created by Shine America, the U.S. division of 21st Century Fox subsidiary Shine Group. Shine America produces the U.S. show for Oxygen. Shine TV and Princess Productions are co-producing the U.K. version and Shine Australia the Australian take on the format. Shine International is handling world sales for the format at MIPCOM.