MIPCOM: Saban Brands, Cirque du Soleil Unveil 'Luna Petunia' TV Show (Exclusive)
The kids series with merchandising spinoffs is inspired by the Canadian circus troupe
Saban Brands and Cirque du Soleil on Saturday unveiled their first TV co-production, Luna Petunia, a preschool series inspired by the Quebec-based circus troupe.
Veteran kids TV writer Bradley Zweig (Sid the Science Kid, Krypto) will serve as showrunner for the cross-platform project about a little girl who plays in a dreamland where she learns how to make the impossible possible. The TV series, showcased at MIP Jr. during a networking lunch, will be accompanied by a consumer products line and interactive and digital content.
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Saban Brands, an affiliate of Saban Capital Group, in February 2014 pacted with Cirque du Soleil Media to co-produce kids TV series with online content and merchandising spinoffs. Saban Brands, best known for its Power Rangers and Ninja Turtles: The Next Mutation titles, was launched in 2010 to acquire and develop kids properties with consumer brand potential.
"We are enjoying this fantastic journey with Cirque du Soleil Media as we collaborate on our upcoming series, Luna Petunia,” said Saban Brands president Elie Dekel on Saturday during the annual kids TV buying and selling bazaar in Cannes. "Along with our showrunner Bradley Zweig, Cirque and Saban’s creative vision is becoming a reality as we bring to life a groundbreaking, immersive new preschool series."
Rights holder Saban Brands is partnering with another Canadian-based media group, Lionsgate, to do a movie reboot of its iconic Power Rangers TV property.
Cirque du Soleil Media is a joint venture between Cirque du Soleil and Canadian media giant Bell Media, and is charged with creating film, TV, digital and gaming content for worldwide distribution.