MIPCOM sets attendance record

Record registrations with two days still to go

CANNES -- News travels fast at the MIPCOM press center.

According to a spokesperson from organizers ReedMidem, the annual television rendezvous already has set an attendance record, with two days still to go.

By lunchtime Wednesday, 13,426 delegates had checked in for the five-day television event, up from last year's final tally of 13,371.

"That's a pretty good result in these troubled times," the spokesperson said, adding that MIPCOM often sees new registrations as late as Friday -- the final day of the market. The schedule of conferences, a key part of the trade show, wraps Thursday.

Final figures will be presented at an official news conference Thursday morning.